The Cycle-GOV project is developing and testing a joint governance model for cross-border long-distance cycle routes, starting with the Munich–Venice route and incorporating the Alps to Adria Cycle Route and the Drau Cycle Route, in order to ensure replicability and scalability. The aim is to promote these routes as a single meta-destination for tourism, whilst simultaneously strengthening their long-term appeal and fostering cohesion between the regions.

Through a participatory process involving public and private stakeholders, as well as qualitative data collection, a joint governance plan and the role of the route manager are being defined, alongside digital and financial tools for long-term management. It promotes the involvement of local communities and the cultural enhancement of the regions through events, artistic initiatives and cross-border study visits. The model is being tested on the Munich–Venice route and adapted for other long-distance cycle routes. The outputs include a toolbox, a management plan, digital tools, a sustainable financial plan and replicable formats for community engagement.

Budget
396.763,2 € in total, EFRE-Mittel: 317.410,56 €

Operating Partner

• Tourismusverband Wipptal
• Regione del Veneto – Direzione Turismo
• Consorzio di Promozione Turistica del Tarvisiano, di Sella Nevea e di passo Pramollo

Associated Partner

• SalzburgerLand Tourismus GmbH
• Kärnten Werbung Marketing & Innovationsmanagement GmbH
• Tourismusverband Innsbruck
• Tourismusverband Region Hall-Wattens

The Euregio project “Cycling Without Borders” is a cross-border cooperation between the partner regions of Tyrol, Bad Tölz-Wolfratshausen, Miesbach, and South Tyrol. The project’s objective is to jointly promote the international Munich–Venice Cycle Route and further strengthen its position as a high-quality long-distance cycling holiday in the international tourism market.

Within the framework of the project, the partner regions develop and implement joint marketing activities aimed at increasing the route’s visibility, attracting new target groups, and promoting the participating regions as attractive cycling destinations. These activities include the production of shared promotional materials, digital marketing campaigns, public relations and media work, as well as coordinated promotion through relevant tourism channels.

Euregio funding is dedicated exclusively to these cross-border marketing activities. By presenting the route through a joint market approach, the project seeks to create synergies, enhance the visibility of the Munich–Venice Cycle Route, and generate additional tourism-related economic value for all participating regions.

The munich-venezia long-distance cycle route runs between St. Jodok and the Brenner Pass via the Brenner federal road, as unfortunately the gap here has not yet been closed. The federal road is very busy, especially at weekends, and there is also a steep climb from Gries am Brenner.

The Wipptal region offers everyone the possibility to take the S-Bahn (S3) on this stretch. The S3 runs hourly. Adjacent stations to the cycle path can be found in Matrei, Steinach and St. Jodok.

The region offers a special service for all guests staying in the Wipptal – they receive a guest card at their accommodation which allows them to use the S-Bahn free of charge. Bicycles can be taken along on all S-Bahn trains, the bicycle ticket for € 2,– has to be bought at the ticket machines at the stations.

The guest card is valid from one overnight stay as a ticket for all public transport in the Wipptal region – click for more information .

If you continue along the Igls/Patscher road in the direction of Matrei, you follow the little-used Roman road with breathtaking views of numerous highlights along the Brenner route. Here you ride on the sunny side to Matrei and rejoin the signposted münchen-venezia.

GPX data for download here

Due to increasing traffic on the previous route, we recommend turning left onto Schloßstraße at the Innsbruck Mitte roundabout in the direction of Ambras. The detour leads via Aldrans, Lans, past the Patscherkofelbahn to Goldbichl.

The exact coordinates of the detour route can be found on our map.

The GPX file is available for download.